Bruce Rossmeyer's Harley-Davidson®
1637 N US Hwy 1
Ormond Beach, FL 32174
Phone: (866) 642-3464




In celebration of our 20th Anniversary we are rewarding you – our most valued customer – with a brand new points reward program designed specifically to enhance your shopping experience at each of our Bruce Rossmeyer Harley-Davidson® store locations.  


When you join our free Rossmeyer Rewards program you’ll earn valuable points for every purchase you make at Daytona Harley-Davidson® and New Smyrna Harley-Davidson® which can then be redeemed toward future purchases.   That’s right, shop with us, receive reward points for each purchase then redeem those reward points on even more great Harley-Davidson® items! 


Here’s how it works:


Sign up for your free Rossmeyer Rewards Card with one of our sales associates.  


Carry your card and each time you shop present your Rossmeyer Rewards Card for credit to your account on all qualifying transactions at check out. You must present the card at time of purchase to add the points - so carry your card at all times. 


As a loyal Rossmeyer Rewards customer we will credit you 1 point for every $1.00 spent on nearly everything you purchase in our Parts, Service, MotorClothes and Motorcycle Rental departments (excludes internet/on-line purchases, taxes, promotional add-on items, and certain service/ warranty work – see store associates for details).  


As your Rossmeyer Rewards points increase, so do your rewards which can be redeemed for dollars toward future purchases in Bruce Rossmeyer’s Daytona Harley-Davidson® and New Smyrna Harley-Davidson® any time you like.  Maximum points a member can have at any one time is 10,000 points.


Rossmeyer Rewards Points Exchange Rate:


Points Value = Shopping Value

   300 points = $  15.00

   500 points = $  25.00

  1000 points = $  50.00

  1500 points = $  75.00

  2000 points = $ 100.00

  5000 points = $ 250.00

10000 points = $ 500.00


Click the link (at the top of this page) to create your account with your personal rewards card number, then log in at any time to see how many points you have.  Rewards become available up to 24 -48 hours after your purchase and 48-72 hours for specials.


To convert the points to a Rossmeyer Reward certificate simply print the certificate as instructed and bring it to our dealership where the cashier will apply it to your purchase.  Reward certificates printed by the customer will automatically expire within 30 days from the date that the certificate is printed. Lost or stolen certificates cannot be replaced.  Defaced certificates will not be accepted by the dealer.  Reward certificates cannot be redeemed for cash.  Reward points cannot be issued retroactively so carry your card at all times. 


Once you redeem your rewards, the points will be automatically deducted from your total.


Only one Rossmeyer Rewards card per person will be issued.  Replacement cards will invalidate previous accounts which may result in loss of earned point totals.



Rossmeyer Rewards members will be the first to know about the arrival of new items and services.  Plus, we will notify all Rossmeyer Rewards members of ways to increase your earnings with BONUS POINT offers for attending special events and unique sales events throughout the year which can occur at any time, in any department! 



Bruce Rossmeyer’s Daytona and New Smyrna Beach HOG members who participate in the Rossmeyer Rewards program will BE awarded 2.0 points per $1.00 spent in the Bruce Rossmeyer Harley-Davidson stores. That’s twice as many as non-members! Bonus points will also be awarded for a member’s active volunteer service during special events and other approved chapter activities.  See store HOG Coordinator for details.



Military Service members who participate in the Rossmeyer Rewards program will get awarded 1.5 points per $1.00 spent.  Proof of service required at time of check out.



Customers who purchase Motorcycles who also participate in the Rossmeyer Rewards program will be awarded 1.5 points per $1.00 spent for two years following a new motorcycle purchase and one year following a used motorcycle purchase. 



Customers who refer Bruce Rossmeyer’s Harley-Davidson® to friends and family who purchase a motorcycle from either of our Florida dealerships will be awarded bonus points in the Rossmeyer Rewards program at the following levels:


  • 2000 points for the first referral. 
  • 3000 points for the second referral within one year of first referral. 
  • 4000-points for the third referral within one year of first referral.
  • 5000 points for the fourth referral within one year of first referral.

*In order to qualify for the Referral points, the Motorcycle purchaser must identify you – the referring Rossmeyer Rewards member - to the sales person and finance manager prior to the Motorcycle purchaser signing the purchase paperwork and taking delivery of the motorcycle - ABSOLUTELY NO EXCEPTIONS.     


Bruce Rossmeyer’s Daytona Harley-Davidson® and Bruce Rossmeyer’s New Smyrna Harley-Davidson® reserve the right to discontinue the Rossmeyer Rewards program privileges and/or void all or a portion of a member’s point balance if the points have been issued, received or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the Rossmeyer Rewards program.  Bruce Rossmeyer's Daytona Harley-Davidson® and Bruce Rossmeyer's New Smyrna Harley-Davidson® employees and their families are not eligible to become members of the Rossmeyer Rewards program.  Bruce Rossmeyer’s Daytona Harley-Davidson® and Bruce Rossmeyer’s New Smyrna Harley-Davidson® reserves the right to modify or cancel this program at any time without obligation or notification.